A simple like, isn't as simple as you think.

So exactly what are Instagram up to? Why are we taking likes away? What does it mean? How will we change as a result?

Social MediacraigontoastJuly 30, 2019instagram, Social Media, mental health, facebook, social media marketing, influencer marketingComment

Fit, Power, Authenticity and Credibility. Influencers, and how to find them.

True influence is the real and identifiable impact an influencer has on their genuine audience, that directly relates to your brand and campaign.

Social MediacraigontoastJuly 31, 2018business, career, digital marketing, influencer marketing, marketing, marketing strategy, small business, Social Media, social media marketing, influencerComment

The Social Media Juggling Act: Interview with The Social Media Institute

I had a great chat with Mireille Ryan CEO of the Social Media Marketing Institute, about how to build a career, stand out, stay ahead and create a great experience in the diverse and ever changing juggling act that is social media.