Digital Accessibility and Inclusive Design Best Practice

Around 4.4M Australians (18%) live with a physical and/or neurological disability and although they have wants, needs, interests and the same rights to information, products and services as all consumers, their unique needs to access them online are typically overlooked by brands.

Lego - Everything IS Awesome

Lego caused controversy when it dropped the news of its first ever set recognising Pride Month, and their response to criticism was awesome.

Social Mediacraig mackMay 21, 2021lego, social media, crisis management, marketing, toysComment

Fit, Power, Authenticity and Credibility. Influencers, and how to find them.

True influence is the real and identifiable impact an influencer has on their genuine audience, that directly relates to your brand and campaign.

The Social Media Juggling Act: Interview with The Social Media Institute

I had a great chat with Mireille Ryan CEO of the Social Media Marketing Institute, about how to build a career, stand out, stay ahead and create a great experience in the diverse and ever changing juggling act that is social media.

craigontoastMarch 5, 2018career, content marketing, marketing, marketing strategy, Social Media, social media marketingComment

ADMA Data Day 2018: Be Bold, Inquisitive and Experiment.

To be a great marketer you need to have curiousity.

craigontoastFebruary 27, 2018content marketing, data science, marketing, marketing strategy, Social Media Comments

The Future of Social Media is about being Real, Bold and Defined

The future of social media is about being Real, Bold and Defined.

craigontoastSeptember 14, 2017content marketing, marketing, marketing campaign, Social Media, story telling, storytelling, workComment