I’m Craig Mack and this is CraigonToast.
It’s life, one bite at a time.
I’m a social media and content strategist, LGBTQIA Advocate and blogger, model, influencer, speaker and mental health advocate
Sydney, Australia is home.
As well as having a passion for creative, audience focussed, unique, social media and content I love helping others grow. That’s why I volunteer as part of the TEDxSydney social media team and as the Social Media Strategist for LGBT Youth Charity The Pinnacle Foundation . Having lived with depression for most of my life I believe in raising awareness and educating people on the challenges of mental health, and am an Ambassador for suicide prevention charity R U OK Day ( my secret drag queen, gogo dancer, performing club host talents come out every now and then too)
I also talk ( and talk and talk) on the topics of:
Social Media – from strategy to community and everything in between.
R U OK, Suicide Prevention & Mental Health Advocacy,
Since diving into a social media career as the Social Media Manager for Weight Watchers many years ago I’ve worked with a broad diversity brands inc Spotify, Swarovski, DJ Dan Murphy, The National Heart Foundation, Star Observer, UTS, Sydney Uni, Macleay College, Pepper Publicity, Adhesive PR, Banana Boat, IBR Conferences, The Office of the eSafety Commissioner, CBHS Health Fund, General Assembly, B&T, and DIY talent agency The Right Fit. Now, I’m the Head of Social Media at Content and Social Agency Paper and Spark.
As an Ambassador for R U OK Day I share my own experiences of living with depression, and with my own attempts at suicide, reminding us all that that we are all stronger than we think and that we’re never alone on this crazy roller coaster of life. Always check in with, talk to, listen to, and always watch out for your mates – because you never know who might need it, and we all have the power to have a conversation that can change a life.
Signing with Wink Models in 2014 I’m often cast as the perfect dad or handy tradie, and featured in campaigns for brands including Masterfoods, Red Rooster, YouI, CBA, Weight Watchers, LG, Aussie Home Loans, BOC Gas, Rebel Sports, Blackwoods and Prospa. As an influencer and blogger I’ve worked with brands in a number of categories including NFP, skin and beard care, men’s fashion, events, entertainment and LGBT Community. Secretly though, I’m waiting and training for my big break as a swimwear model.
A friendly smile makes for a great introduction and I’m always happy to help where I can. Depending on the job I can be fairly easily bribed with offers of comics, coffee, ice cream, lego, live music and of course, cash.. these are a few of my favourite things 😉
Warm up the toaster and break out the butter – welcome to life, one bite at a time.